Building donor loyalty : The fundraiser’s guide to increasing lifetime value

Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research progr...

תיאור מלא

שמור ב:
מידע ביבליוגרפי
מחבר ראשי: Sargeant, Adrian
פורמט: ספר
שפה:Undetermined
יצא לאור: San Francisco Jossey-Bass, a Wiley Imprint 2004
נושאים:
תגים: הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ