Building donor loyalty : The fundraiser’s guide to increasing lifetime value

Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research progr...

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书目详细资料
主要作者:	Sargeant, Adrian
格式:	图书
语言:	Undetermined
出版:	San Francisco Jossey-Bass, a Wiley Imprint 2004
主题:	Fund raising,Philanthropists,Nonprofit organizations,Tổ chức phi lợi nhuận,Nhà từ thiện,Gây quỹ Attitudes,Marketing,Tiếp thị,Thái độ United States,United States,United States,Hoa Kỳ,Hoa Kỳ,Hoa Kỳ
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Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Building donor loyalty : The fundraiser’s guide to increasing lifetime value

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