Building donor loyalty : The fundraiser’s guide to increasing lifetime value

Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research progr...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Sargeant, Adrian
التنسيق: كتاب
اللغة:Undetermined
منشور في: San Francisco Jossey-Bass, a Wiley Imprint 2004
الموضوعات:
الوسوم: إضافة وسم
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