Building donor loyalty :

Building donor loyalty : The fundraiser’s guide to increasing lifetime value

Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research progr...

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Chi tiết về thư mục
Tác giả chính: Sargeant, Adrian
Định dạng: Sách
Ngôn ngữ:Undetermined
Được phát hành: San Francisco Jossey-Bass, a Wiley Imprint 2004
Những chủ đề:
Fund raising,Philanthropists,Nonprofit organizations,Tổ chức phi lợi nhuận,Nhà từ thiện,Gây quỹ
Attitudes,Marketing,Tiếp thị,Thái độ
United States,United States,United States,Hoa Kỳ,Hoa Kỳ,Hoa Kỳ
Các nhãn: Thêm thẻ
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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082 |a 658.15224 
082 |b S245 
100 |a Sargeant, Adrian 
245 0 |a Building donor loyalty : 
245 4 |b The fundraiser’s guide to increasing lifetime value 
245 0 |c Adrian Sargeant, Elaine Jay 
260 |a San Francisco 
260 |b Jossey-Bass, a Wiley Imprint 
260 |c 2004 
520 |a Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the Center on Philanthropy at Indiana University. Building Donor Loyalty contains a variety of illustrative case studies that demonstrate the power of effective donor retention strategies and clearly explains each of the factors that can build donor retention. It includes tools and techniques that have proven successful when growing long-term relationships with donors and offers practical advice for fundraisers who want to integrate this knowledge into their own thinking, planning, and practice. 
650 |a Fund raising,Philanthropists,Nonprofit organizations,Tổ chức phi lợi nhuận,Nhà từ thiện,Gây quỹ 
650 |x Attitudes,Marketing,Tiếp thị,Thái độ 
650 |z United States,United States,United States,Hoa Kỳ,Hoa Kỳ,Hoa Kỳ 
904 |i Trọng Hiếu 
980 |a Trung tâm Học liệu Trường Đại học Cần Thơ 

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