Building donor loyalty :

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Building donor loyalty : The fundraiser’s guide to increasing lifetime value

Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research progr...

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Bibliografske podrobnosti
Glavni avtor:	Sargeant, Adrian
Format:	Knjiga
Jezik:	Undetermined
Izdano:	San Francisco Jossey-Bass, a Wiley Imprint 2004
Teme:	Fund raising,Philanthropists,Nonprofit organizations,Tổ chức phi lợi nhuận,Nhà từ thiện,Gây quỹ Attitudes,Marketing,Tiếp thị,Thái độ United States,United States,United States,Hoa Kỳ,Hoa Kỳ,Hoa Kỳ
Oznake:	Označite Brez oznak, prvi označite!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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