Building donor loyalty : The fundraiser’s guide to increasing lifetime value

Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research progr...

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Bibliografski detalji
Glavni autor: Sargeant, Adrian
Format: Knjiga
Jezik:Undetermined
Izdano: San Francisco Jossey-Bass, a Wiley Imprint 2004
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