Building donor loyalty : The fundraiser’s guide to increasing lifetime value
Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research progr...
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| Format: | Livre |
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San Francisco
Jossey-Bass, a Wiley Imprint
2004
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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