CRM unplugged : releasing CRM’s strategic value

Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It answers the question: What is the real benefit of customer ERP? By knowing this answer corporations can a...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Bligh, Philip
Formatua: Liburua
Hizkuntza:Undetermined
Argitaratua: Hoboken, N.J. Wiley 2004
Gaiak:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ