CRM unplugged : releasing CRM’s strategic value
Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It answers the question: What is the real benefit of customer ERP? By knowing this answer corporations can a...
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| Autor principal: | |
|---|---|
| Formato: | Livro |
| Idioma: | Undetermined |
| Publicado em: |
Hoboken, N.J.
Wiley
2004
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| Assuntos: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 01085nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_163344 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 73.95 | ||
| 082 | |a 658.812 | ||
| 082 | |b B648 | ||
| 100 | |a Bligh, Philip | ||
| 245 | 0 | |a CRM unplugged : | |
| 245 | 0 | |b releasing CRM’s strategic value | |
| 245 | 0 | |c Philip Bligh, Douglas Turk | |
| 260 | |a Hoboken, N.J. | ||
| 260 | |b Wiley | ||
| 260 | |c 2004 | ||
| 520 | |a Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It answers the question: What is the real benefit of customer ERP? By knowing this answer corporations can avoid being disappointed with their implementation | ||
| 650 | |a Customer relations,Customer relations,Quan hệ khách hàng,Quan hệ khách hàng | ||
| 650 | |x Management,Management,Data processing,Quản lý,Quản lý,Xử lý dữ liệu | ||
| 910 | |a Nguyên | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||