CRM unplugged : releasing CRM’s strategic value

Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It answers the question: What is the real benefit of customer ERP? By knowing this answer corporations can a...

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Auteur principal: Bligh, Philip
Format: Livre
Langue:Undetermined
Publié: Hoboken, N.J. Wiley 2004
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Description
Résumé:Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It answers the question: What is the real benefit of customer ERP? By knowing this answer corporations can avoid being disappointed with their implementation