International marketing

Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets...

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Opis bibliograficzny
1. autor: Cateora, Philip R
Format: Książka
Język:Undetermined
Wydane: Boston, Mass. McGraw-Hill/Irwin 2007
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