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Tái định vị: Tiếp thị trong thời đại của cạnh tranh, thay đổi và khủng hoảng

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Sách gồm 4 phần: cạnh tranh, các thay đổi, cuộc khủng hoảng, nghệ thuật tái định vị

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Trout, Jack
Fformat:	Llyfr
Iaith:	Undetermined
Cyhoeddwyd:	Thành phố Hồ Chí Minh Tổng hợp thành phố Hồ Chí Minh 2010
Pynciau:	Competition,Strategic planning,Marketing,Cạnh tranh
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Eitemau Tebyg

Management of strategy
gan: Hitt, Michael A.
Cyhoeddwyd: (2007)

Modern competitive analysis
gan: Oster, Sharon M.
Cyhoeddwyd: (1999)

Management Strategy: Achieving Sustained Competitive Advantage /
gan: Marcus Alfred A
Cyhoeddwyd: (2009)

Essentials of strategic management
gan: Gamble, John

Quản trị chiến lược :
gan: Bùi, Văn Danh
Cyhoeddwyd: (2011)

Quản trị chiến lược =
gan: Bùi, Văn Danh
Cyhoeddwyd: (2011)

Strategy and the business landscape
Cyhoeddwyd: (2006)

Competitive intelligence /
gan: West, Christopher, 1940-
Cyhoeddwyd: (2001)

Strategic management : competitiveness and globalization : concepts
gan: Hitt, Michael A, et al.
Cyhoeddwyd: (2015)

The way of strategy
gan: Levinson, William A.
Cyhoeddwyd: (1994)

Achieving the competitive edge :
gan: Jackson, Harry K.
Cyhoeddwyd: (1996)

Global and transnational business : strategy and management /
gan: Stonehouse, George.
Cyhoeddwyd: (2000)

International strategy
gan: Collis, David J.
Cyhoeddwyd: (2014)

Marketing as strategy :
gan: Kumar, Nirmalya
Cyhoeddwyd: (2004)

HBR's 10 must reads on strategic marketing

Marketing strategy and uncertainty
gan: Jagpal, Sharan
Cyhoeddwyd: (1999)

Battling for Competitive Advantage
gan: Allard, Kenneth
Cyhoeddwyd: (2004)

Marketing planning :
gan: Hollensen, Svend
Cyhoeddwyd: (2006)

Global strategies :
Cyhoeddwyd: (1994)

Tư duy lại tương lai
Cyhoeddwyd: (2005)

Understanding Michael Porter
gan: Magretta, Joan

Competing for the future
gan: Hamel, Gary
Cyhoeddwyd: (1994)

Strategic management
gan: Macmillan, Hugh
Cyhoeddwyd: (2000)

HBR's 10 must reads on strategic marketing,
gan: Harvard business School
Cyhoeddwyd: (2013)

World class manager :
gan: Plenert, Gerhard
Cyhoeddwyd: (1995)

Formulation, implementation, and control of competitive strategy
gan: Pearce II, John A.
Cyhoeddwyd: (2005)

Crafting and executing strategy
gan: Thompson, Arthur A.
Cyhoeddwyd: (2008)

Strategic marketing management : eeting the global marketing challenge /
gan: Anderson, Carol H.
Cyhoeddwyd: (2000)

The CIM handbook of strategic marketing.
Cyhoeddwyd: (1998)

The
gan: Smart, Roland
Cyhoeddwyd: (2016)

Chiến lược cạnh tranh =
gan: Porter, Michael E
Cyhoeddwyd: (2009)

Chiến lược cạnh tranh =
gan: Porter, Michael E.
Cyhoeddwyd: (2013)

Thỏa thuận hạn chế cạnh tranh trong hoạt động nhượng quyền thương mại :
gan: Nguyễn, Trần Vũ Tuân
Cyhoeddwyd: (2020)

Chiến lược cạnh tranh
gan: Porter, Michael E.
Cyhoeddwyd: (2012)

Phương thức dẫn đầu thị trường =
gan: Treacy, Michael
Cyhoeddwyd: (2008)

Leap :
gan: Schmetterer, Bob
Cyhoeddwyd: (2003)

Strategic Marketing Management :
gan: Meek, Helen
Cyhoeddwyd: (2003)

The competitive advantage of nations : with a new introduction /
gan: Porter, Michael E., 1947-
Cyhoeddwyd: (1998)

Lợi thế cạnh tranh quốc gia =
gan: Porter, Michael E .
Cyhoeddwyd: (2009)

Strategic management
gan: Dess, Gregory G.
Cyhoeddwyd: (1993)