Principles of marketing
The book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications. Each chapter opens with a major example describing an actual company situation. The book gives the marketing student a comprehensive and innovative, managerial and practical...
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| Format: | Book |
| Language: | Undetermined |
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Englewood Cliffs, N.J.
Prentice-Hall
1996
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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