Principles of marketing

The book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications. Each chapter opens with a major example describing an actual company situation. The book gives the marketing student a comprehensive and innovative, managerial and practical...

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書目詳細資料
主要作者: Kotler, Philip
格式: 圖書
語言:Undetermined
出版: Englewood Cliffs, N.J. Prentice-Hall 1996
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