Principles of marketing

The book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications. Each chapter opens with a major example describing an actual company situation. The book gives the marketing student a comprehensive and innovative, managerial and practical...

Ful tanımlama

Kaydedildi:
Detaylı Bibliyografya
Yazar: Kotler, Philip
Materyal Türü: Kitap
Dil:Undetermined
Baskı/Yayın Bilgisi: Englewood Cliffs, N.J. Prentice-Hall 1996
Konular:
Etiketler: Etiketle
Etiket eklenmemiş, İlk siz ekleyin!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

Benzer Materyaller