Principles of marketing

The book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications. Each chapter opens with a major example describing an actual company situation. The book gives the marketing student a comprehensive and innovative, managerial and practical...

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Détails bibliographiques
Auteur principal: Kotler, Philip
Format: Livre
Langue:Undetermined
Publié: Englewood Cliffs, N.J. Prentice-Hall 1996
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

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