Principles of marketing

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Principles of marketing

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The book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications. Each chapter opens with a major example describing an actual company situation. The book gives the marketing student a comprehensive and innovative, managerial and practical...

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Xehetasun bibliografikoak
Egile nagusia:	Kotler, Philip
Formatua:	Liburua
Hizkuntza:	Undetermined
Argitaratua:	Englewood Cliffs, N.J. Prentice-Hall 1996
Gaiak:	Marketing
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Antzeko izenburuak

Principles of marketing
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Những nguyên lý tiếp thị = Principles of marketing
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Marketing căn bản = Marketing Essentials /
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Principles of marketing /
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Kotler on marketing
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Marketing Management
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Marketing management /
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Principles of marketing /
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Marketing trong cuộc cách mạng công nghệ 4.0 = 21st century marketing /
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Marketing principles and perspectives /
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Marketing management : analysis, planning, implementation, and control /
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Ten deadly marketing sins :
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Lateral marketing : new techniques for finding breakthrough ideas /
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Marketing management :
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Marketing principles :
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