Principles of marketing
The book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications. Each chapter opens with a major example describing an actual company situation. The book gives the marketing student a comprehensive and innovative, managerial and practical...
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| 主要作者: | |
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| 格式: | 圖書 |
| 語言: | Undetermined |
| 出版: |
Englewood Cliffs, N.J.
Prentice-Hall
1996
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 00944nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_18941 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 18.00 | ||
| 082 | |a 658.8 | ||
| 082 | |b K87 | ||
| 100 | |a Kotler, Philip | ||
| 245 | 0 | |a Principles of marketing | |
| 245 | 0 | |c Philip Kotler, Gary Armstrong | |
| 260 | |a Englewood Cliffs, N.J. | ||
| 260 | |b Prentice-Hall | ||
| 260 | |c 1996 | ||
| 520 | |a The book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications. Each chapter opens with a major example describing an actual company situation. The book gives the marketing student a comprehensive and innovative, managerial and practical introduction to marketing. It also contains dozenz of new photos and advertisements that illustrate key points | ||
| 650 | |a Marketing | ||
| 904 | |i Minh, Mỹ Xuyên | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||