Blue ocean strategy :

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Blue ocean strategy : How to create uncontested market space and make the competition irrelevant

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This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody...

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書誌詳細
第一著者:	Kim, W. Chan
フォーマット:	図書
言語:	Undetermined
出版事項:	Boston, Mass. Harvard Business Review Press 2015
主題:	Market segmentation,Sản phẩm mới,Phân khúc thị trường,New products
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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