Blue ocean strategy :

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Blue ocean strategy : How to create uncontested market space and make the competition irrelevant

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This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody...

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书目详细资料
主要作者:	Kim, W. Chan
格式:	图书
语言:	Undetermined
出版:	Boston, Mass. Harvard Business Review Press 2015
主题:	Market segmentation,Sản phẩm mới,Phân khúc thị trường,New products
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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