Blue ocean strategy : How to create uncontested market space and make the competition irrelevant

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans

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Opis bibliograficzny
1. autor:	Kim, W. Chan
Format:	Książka
Język:	Undetermined
Wydane:	Boston, Massachusetts Harvard Business Review Press 2015
Hasła przedmiotowe:	Market segmentation,Sản phẩm mới,Sản phẩm mới,Phân chia thị trường,New products
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Blue ocean strategy : How to create uncontested market space and make the competition irrelevant

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