Blue ocean strategy : How to create uncontested market space and make the competition irrelevant
This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody...
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| Hlavní autor: | |
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| Médium: | Kniha |
| Jazyk: | Undetermined |
| Vydáno: |
Boston, Mass.
Harvard Business Review Press
2015
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| Témata: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 01072nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_216431 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 18.33 | ||
| 082 | |a 658.802 | ||
| 082 | |b K49 | ||
| 100 | |a Kim, W. Chan | ||
| 245 | 0 | |a Blue ocean strategy : | |
| 245 | 0 | |b How to create uncontested market space and make the competition irrelevant | |
| 245 | 0 | |c W. Chan Kim, Renée Mauborgne | |
| 260 | |a Boston, Mass. | ||
| 260 | |b Harvard Business Review Press | ||
| 260 | |c 2015 | ||
| 520 | |a This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool | ||
| 650 | |a Market segmentation,Sản phẩm mới,Phân khúc thị trường,New products | ||
| 904 | |i Qhieu - linh, sương | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||