Strategic market management

This book presents the methods and structures a manager needs to create and maintain an organizational environment that will promote both efficiency and an entrepreneurial spirit. Readers learn to describe and identify approaches to external analysis, sustainable competitive advantages (SCA), invest...

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Detalles Bibliográficos
Autor Principal: Aaker, David A.
Formato: Libro
Idioma:Undetermined
Publicado: New York John Wiley & Son 1995
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Descripción
Tóm tắt:This book presents the methods and structures a manager needs to create and maintain an organizational environment that will promote both efficiency and an entrepreneurial spirit. Readers learn to describe and identify approaches to external analysis, sustainable competitive advantages (SCA), investment decisions and implementation