Strategic market management

This book presents the methods and structures a manager needs to create and maintain an organizational environment that will promote both efficiency and an entrepreneurial spirit. Readers learn to describe and identify approaches to external analysis, sustainable competitive advantages (SCA), invest...

Descripció completa

Guardat en:
Dades bibliogràfiques
Autor principal: Aaker, David A.
Format: Llibre
Idioma:Undetermined
Publicat: New York John Wiley & Son 1995
Matèries:
Etiquetes: Afegir etiqueta
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ