Strategic market management

This book presents the methods and structures a manager needs to create and maintain an organizational environment that will promote both efficiency and an entrepreneurial spirit. Readers learn to describe and identify approaches to external analysis, sustainable competitive advantages (SCA), invest...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Aaker, David A.
Formatua: Liburua
Hizkuntza:Undetermined
Argitaratua: New York John Wiley & Son 1995
Gaiak:
Etiketak: Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ