Strategic market management

This book presents the methods and structures a manager needs to create and maintain an organizational environment that will promote both efficiency and an entrepreneurial spirit. Readers learn to describe and identify approaches to external analysis, sustainable competitive advantages (SCA), invest...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Aaker, David A.
Format: Buch
Sprache:Undetermined
Veröffentlicht: New York John Wiley & Son 1995
Schlagworte:
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