Strategic market management
This book presents the methods and structures a manager needs to create and maintain an organizational environment that will promote both efficiency and an entrepreneurial spirit. Readers learn to describe and identify approaches to external analysis, sustainable competitive advantages (SCA), invest...
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| Format: | Buch |
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New York
John Wiley & Son
1995
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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von Aaker, David A.
Veröffentlicht 2005
Veröffentlicht 2005
Thư viện lưu trữ:
Thư viện Trường Đại học Đà Lạt
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