Strategic market management

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Strategic market management

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This book presents the methods and structures a manager needs to create and maintain an organizational environment that will promote both efficiency and an entrepreneurial spirit. Readers learn to describe and identify approaches to external analysis, sustainable competitive advantages (SCA), invest...

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書目詳細資料
主要作者:	Aaker, David A.
格式:	圖書
語言:	Undetermined
出版:	New York John Wiley & Son 1995
主題:	Management,Quản trị
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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