Strategic market management

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Strategic market management

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This book presents the methods and structures a manager needs to create and maintain an organizational environment that will promote both efficiency and an entrepreneurial spirit. Readers learn to describe and identify approaches to external analysis, sustainable competitive advantages (SCA), invest...

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Bibliografske podrobnosti
Glavni avtor:	Aaker, David A.
Format:	Knjiga
Jezik:	Undetermined
Izdano:	New York John Wiley & Son 1995
Teme:	Management,Quản trị
Oznake:	Označite Brez oznak, prvi označite!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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