Strategic market management

This book presents the methods and structures a manager needs to create and maintain an organizational environment that will promote both efficiency and an entrepreneurial spirit. Readers learn to describe and identify approaches to external analysis, sustainable competitive advantages (SCA), invest...

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Bibliografiska uppgifter
Huvudupphovsman: Aaker, David A.
Materialtyp: Bok
Språk:Undetermined
Publicerad: New York John Wiley & Son 1995
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