Strategic market management
This book presents the methods and structures a manager needs to create and maintain an organizational environment that will promote both efficiency and an entrepreneurial spirit. Readers learn to describe and identify approaches to external analysis, sustainable competitive advantages (SCA), invest...
Gorde:
| Egile nagusia: | |
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| Formatua: | Liburua |
| Hizkuntza: | Undetermined |
| Argitaratua: |
New York
John Wiley & Son
1995
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| Gaiak: | |
| Etiketak: |
Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 00848nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_220154 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 24 | ||
| 082 | |a 658.8 | ||
| 082 | |b A112 | ||
| 100 | |a Aaker, David A. | ||
| 245 | 0 | |a Strategic market management | |
| 245 | 0 | |c David A. Aaker | |
| 260 | |a New York | ||
| 260 | |b John Wiley & Son | ||
| 260 | |c 1995 | ||
| 520 | |a This book presents the methods and structures a manager needs to create and maintain an organizational environment that will promote both efficiency and an entrepreneurial spirit. Readers learn to describe and identify approaches to external analysis, sustainable competitive advantages (SCA), investment decisions and implementation | ||
| 650 | |a Management,Quản trị | ||
| 904 | |i Nguyên | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||