Strategic market management
This book presents the methods and structures a manager needs to create and maintain an organizational environment that will promote both efficiency and an entrepreneurial spirit. Readers learn to describe and identify approaches to external analysis, sustainable competitive advantages (SCA), invest...
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| 主要作者: | |
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| 格式: | 图书 |
| 语言: | Undetermined |
| 出版: |
New York
John Wiley & Son
1995
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| 020 | |c 24 | ||
| 082 | |a 658.8 | ||
| 082 | |b A112 | ||
| 100 | |a Aaker, David A. | ||
| 245 | 0 | |a Strategic market management | |
| 245 | 0 | |c David A. Aaker | |
| 260 | |a New York | ||
| 260 | |b John Wiley & Son | ||
| 260 | |c 1995 | ||
| 520 | |a This book presents the methods and structures a manager needs to create and maintain an organizational environment that will promote both efficiency and an entrepreneurial spirit. Readers learn to describe and identify approaches to external analysis, sustainable competitive advantages (SCA), investment decisions and implementation | ||
| 650 | |a Management,Quản trị | ||
| 904 | |i Nguyên | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||