Strategic market management

This book presents the methods and structures a manager needs to create and maintain an organizational environment that will promote both efficiency and an entrepreneurial spirit. Readers learn to describe and identify approaches to external analysis, sustainable competitive advantages (SCA), invest...

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Bibliografische gegevens
Hoofdauteur: Aaker, David A.
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: New York John Wiley & Son 1995
Onderwerpen:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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082 |a 658.8 
082 |b A112 
100 |a Aaker, David A. 
245 0 |a Strategic market management 
245 0 |c David A. Aaker 
260 |a New York 
260 |b John Wiley & Son 
260 |c 1995 
520 |a This book presents the methods and structures a manager needs to create and maintain an organizational environment that will promote both efficiency and an entrepreneurial spirit. Readers learn to describe and identify approaches to external analysis, sustainable competitive advantages (SCA), investment decisions and implementation 
650 |a Management,Quản trị 
904 |i Nguyên 
980 |a Trung tâm Học liệu Trường Đại học Cần Thơ