Uncommon service : How to win by putting customers at the core of your business

Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance – for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the relationship.

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Autore principale: Frei, Frances X.
Natura: Libro
Lingua:Undetermined
Pubblicazione: Boston, Massachusetts Harvard Business Review Press 2012
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