Winning the story wars : Why those who tell--and live--the best stories will rule the future
Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, s...
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| Format: | Book |
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Boston, Mass.
Harvard Business Review Press
2012
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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