Red ocean traps
Red Ocean Traps shows that managers' mental models--ingrained assumptions about the way the world works--undermine attempts to make market-creating strategic moves that unlock blue oceans. Kim and Mauborgne provide a framework that reveals the assumptions managers make in creating new markets t...
Đã lưu trong:
| Hovedforfatter: | |
|---|---|
| Format: | Bog |
| Sprog: | Undetermined |
| Udgivet: |
Boston, Massachusetts
Harvard Business Review Press
2017
|
| Fag: | |
| Tags: |
Tilføj Tag
Ingen Tags, Vær først til at tagge denne postø!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 00896nam a2200193Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_231370 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 082 | |a 658.4 | ||
| 082 | |b K49 | ||
| 100 | |a Kim, W. Chan | ||
| 245 | 0 | |a Red ocean traps | |
| 245 | 0 | |c W. Chan Kim, Renée Mauborgne | |
| 260 | |a Boston, Massachusetts | ||
| 260 | |b Harvard Business Review Press | ||
| 260 | |c 2017 | ||
| 520 | |a Red Ocean Traps shows that managers' mental models--ingrained assumptions about the way the world works--undermine attempts to make market-creating strategic moves that unlock blue oceans. Kim and Mauborgne provide a framework that reveals the assumptions managers make in creating new markets that keep their efforts tethered to existing overcrowded industries (red oceans). | ||
| 650 | |a Lãnh đạo,Leadership | ||
| 910 | |b dqhieu | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||