Red ocean traps
Red Ocean Traps shows that managers' mental models--ingrained assumptions about the way the world works--undermine attempts to make market-creating strategic moves that unlock blue oceans. Kim and Mauborgne provide a framework that reveals the assumptions managers make in creating new markets t...
Đã lưu trong:
| Hovedforfatter: | Kim, W. Chan |
|---|---|
| Format: | Bog |
| Sprog: | Undetermined |
| Udgivet: |
Boston, Massachusetts
Harvard Business Review Press
2017
|
| Fag: | |
| Tags: |
Tilføj Tag
Ingen Tags, Vær først til at tagge denne postø!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
Lignende værker
-
Blue ocean leadership
af: Kim, W. Chan
Udgivet: (2017) -
Red Ocean Traps
af: Kim, W. Chan
Udgivet: (2017) -
Red ocean traps /
af: Kim, W. Chan
Udgivet: (2017) -
Blue Ocean Leadership
af: Kim, W. Chan
Udgivet: (2017) -
Blue ocean leadership /
af: Kim, W. Chan
Udgivet: (2014)