Red ocean traps
Red Ocean Traps shows that managers' mental models--ingrained assumptions about the way the world works--undermine attempts to make market-creating strategic moves that unlock blue oceans. Kim and Mauborgne provide a framework that reveals the assumptions managers make in creating new markets t...
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| Format: | Book |
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Boston, Massachusetts
Harvard Business Review Press
2017
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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