Red ocean traps

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Red ocean traps

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Red Ocean Traps shows that managers' mental models--ingrained assumptions about the way the world works--undermine attempts to make market-creating strategic moves that unlock blue oceans. Kim and Mauborgne provide a framework that reveals the assumptions managers make in creating new markets t...

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Dades bibliogràfiques
Autor principal:	Kim, W. Chan
Format:	Llibre
Idioma:	Undetermined
Publicat:	Boston, Massachusetts Harvard Business Review Press 2017
Matèries:	Lãnh đạo,Leadership
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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