Red ocean traps

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Red ocean traps

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Red Ocean Traps shows that managers' mental models--ingrained assumptions about the way the world works--undermine attempts to make market-creating strategic moves that unlock blue oceans. Kim and Mauborgne provide a framework that reveals the assumptions managers make in creating new markets t...

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书目详细资料
主要作者:	Kim, W. Chan
格式:	图书
语言:	Undetermined
出版:	Boston, Massachusetts Harvard Business Review Press 2017
主题:	Lãnh đạo,Leadership
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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