Red ocean traps
Red Ocean Traps shows that managers' mental models--ingrained assumptions about the way the world works--undermine attempts to make market-creating strategic moves that unlock blue oceans. Kim and Mauborgne provide a framework that reveals the assumptions managers make in creating new markets t...
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| Formato: | Livro |
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| Publicado em: |
Boston, Massachusetts
Harvard Business Review Press
2017
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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