Red ocean traps
Red Ocean Traps shows that managers' mental models--ingrained assumptions about the way the world works--undermine attempts to make market-creating strategic moves that unlock blue oceans. Kim and Mauborgne provide a framework that reveals the assumptions managers make in creating new markets t...
में बचाया:
| मुख्य लेखक: | Kim, W. Chan |
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| स्वरूप: | पुस्तक |
| भाषा: | Undetermined |
| प्रकाशित: |
Boston, Massachusetts
Harvard Business Review Press
2017
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| विषय: | |
| टैग : |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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समान संसाधन
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Blue ocean leadership
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प्रकाशित: (2017) -
Red Ocean Traps
द्वारा: Kim, W. Chan
प्रकाशित: (2017) -
Red ocean traps /
द्वारा: Kim, W. Chan
प्रकाशित: (2017) -
Blue Ocean Leadership
द्वारा: Kim, W. Chan
प्रकाशित: (2017) -
Blue ocean leadership /
द्वारा: Kim, W. Chan
प्रकाशित: (2014)