Red ocean traps
Red Ocean Traps shows that managers' mental models--ingrained assumptions about the way the world works--undermine attempts to make market-creating strategic moves that unlock blue oceans. Kim and Mauborgne provide a framework that reveals the assumptions managers make in creating new markets t...
সংরক্ষণ করুন:
| প্রধান লেখক: | |
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| বিন্যাস: | গ্রন্থ |
| ভাষা: | Undetermined |
| প্রকাশিত: |
Boston, Massachusetts
Harvard Business Review Press
2017
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| বিষয়গুলি: | |
| ট্যাগগুলো: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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অনুযায়ী Kim, W. Chan
প্রকাশিত 2017
প্রকাশিত 2017
Thư viện lưu trữ:
Thư viện Trường CĐ Kỹ Thuật Cao Thắng