Những nguyên lý tiếp thị = Principles of marketing

Tìm hiểu tiếp thị, tổ chức tiến trình hoạt động tiếp thị, phân tích các cơ may thị trường, lựa chọn các thị trường trọng điểm. Triển khai phối thực tiếp thị, quản trị nổ lực tiếp thị, mở rộng tiếp thị....

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Detalles Bibliográficos
Autor principal:	Kotler, Philip
Formato:	Libro
Lenguaje:	Undetermined
Publicado:	Hà Nội Thống Kê 2000
Materias:	Managerial economics,Marketing Management
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Sumario:	Tìm hiểu tiếp thị, tổ chức tiến trình hoạt động tiếp thị, phân tích các cơ may thị trường, lựa chọn các thị trường trọng điểm. Triển khai phối thực tiếp thị, quản trị nổ lực tiếp thị, mở rộng tiếp thị.

Những nguyên lý tiếp thị = Principles of marketing

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