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Những nguyên lý tiếp thị = Principles of marketing

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Tìm hiểu tiếp thị, tổ chức tiến trình hoạt động tiếp thị, phân tích các cơ may thị trường, lựa chọn các thị trường trọng điểm. Triển khai phối thực tiếp thị, quản trị nổ lực tiếp thị, mở rộng tiếp thị....

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Bibliographic Details
Main Author:	Kotler, Philip
Format:	Book
Language:	Undetermined
Published:	Hà Nội Thống Kê 2000
Subjects:	Managerial economics,Marketing Management
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

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