Developing new products and repositioning mature brands : A risk-reduction system that produces investment alternatives
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| Auteur principal: | Cafarelli, Eugene J. |
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| Format: | Livre |
| Langue: | Undetermined |
| Publié: |
New York
John Wiley & Sons
1980
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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