Marketing định hướng vào khách hàng

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Marketing định hướng vào khách hàng

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Trình bày tóm tắt những quan điểm về các biện pháp kỹ thuật nhằm nâng cao mức độ tập trung vào khách hàng trong quá trình quản trị Marketing. Xây dựng mục tiêu định hướng theo khách hàng phù hợp

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Dades bibliogràfiques
Autor principal:	Chaston, Ian
Format:	Llibre
Idioma:	Undetermined
Publicat:	Đồng Nai Nhà xuất bản Đồng Nai 1999
Matèries:	Consumers' preferences,Customer relations,Sales promotion,Market segmentation
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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