Brand positioning : Strategies for competitive advantage
Guardat en:
| Autor principal: | Sengupta, Subroto |
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| Format: | Llibre |
| Idioma: | Undetermined |
| Publicat: |
New York
McGraw-Hill
2005
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| Matèries: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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