Marketing challenges : cases and exercises /
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| Other Authors: | , , |
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| Format: | Book (Paper) |
| Published: |
New York :
McGraw-Hill,
c1989.
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| Edition: | 2nd ed. |
| Series: | McGraw-Hill series in marketing
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| Subjects: | |
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| Institutions: | Thư viện Trường Đại học Đà Lạt |
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| Physical Description: | xl, 671 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references. |
| ISBN: | 0070387893 |