Marketing challenges : cases and exercises /
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| Other Authors: | Claxton, John D., Lovelock, Christopher H., Weinberg, Charles B. |
|---|---|
| Format: | Book (Paper) |
| Published: |
New York :
McGraw-Hill,
c1989.
|
| Edition: | 2nd ed. |
| Series: | McGraw-Hill series in marketing
|
| Subjects: | |
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| Institutions: | Thư viện Trường Đại học Đà Lạt |
|---|
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