Marketing challenges : cases and exercises /

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Bibliographic Details
Other Authors: Claxton, John D., Lovelock, Christopher H., Weinberg, Charles B.
Format: Book (Paper)
Published: New York : McGraw-Hill, c1989.
Edition:2nd ed.
Series:McGraw-Hill series in marketing
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Institutions: Thư viện Trường Đại học Đà Lạt