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| 001 |
DLU030024872 |
| 005 |
##19891025094605.7 |
| 008 |
##881024s1989 nyua b 000 0 eng |
| 010 |
# |
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|a 88039358
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| 020 |
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# |
|a 0070387893
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| 020 |
# |
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|z 00700387893 :
|3 9.95
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| 035 |
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# |
|9 (DLC) 88039358
|
| 040 |
# |
# |
|a DLC
|c DLC
|d DLC
|
| 050 |
# |
# |
|a HF5415
|b .M29747 1989
|
| 082 |
# |
# |
|a 658.8
|b Mar
|
| 245 |
# |
# |
|a Marketing challenges :
|b cases and exercises /
|c [edited by] Christopher H. Lovelock, Charles B. Weinberg. Optional personal computer software / John D. Claxton, Charles B. Weinberg.
|
| 250 |
# |
# |
|a 2nd ed.
|
| 260 |
# |
# |
|a New York :
|b McGraw-Hill,
|c c1989.
|
| 300 |
# |
# |
|a xl, 671 p. :
|b ill. ;
|c 24 cm.
|
| 440 |
# |
# |
|a McGraw-Hill series in marketing
|
| 504 |
# |
# |
|a Includes bibliographical references.
|
| 650 |
# |
# |
|a Marketing
|x Case studies.
|
| 650 |
# |
# |
|a Marketing
|x Problems, exercises, etc.
|
| 700 |
# |
# |
|a Claxton, John D.
|
| 700 |
# |
# |
|a Lovelock, Christopher H.
|
| 700 |
# |
# |
|a Weinberg, Charles B.
|
| 992 |
# |
# |
|a 20460
|
| 994 |
# |
# |
|a DLU
|
| 900 |
# |
# |
|a True
|
| 911 |
# |
# |
|a Lê Thị Mạnh Xuân
|
| 925 |
# |
# |
|a G
|
| 926 |
# |
# |
|a A
|
| 927 |
# |
# |
|a SH
|
| 980 |
# |
# |
|a Thư viện Trường Đại học Đà Lạt
|