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01212nam a2200385 4500 |
001 |
DLU030024872 |
005 |
##19891025094605.7 |
008 |
##881024s1989 nyua b 000 0 eng |
010 |
# |
# |
|a 88039358
|
020 |
# |
# |
|a 0070387893
|
020 |
# |
# |
|z 00700387893 :
|3 9.95
|
035 |
# |
# |
|9 (DLC) 88039358
|
040 |
# |
# |
|a DLC
|c DLC
|d DLC
|
050 |
# |
# |
|a HF5415
|b .M29747 1989
|
082 |
# |
# |
|a 658.8
|b Mar
|
245 |
# |
# |
|a Marketing challenges :
|b cases and exercises /
|c [edited by] Christopher H. Lovelock, Charles B. Weinberg. Optional personal computer software / John D. Claxton, Charles B. Weinberg.
|
250 |
# |
# |
|a 2nd ed.
|
260 |
# |
# |
|a New York :
|b McGraw-Hill,
|c c1989.
|
300 |
# |
# |
|a xl, 671 p. :
|b ill. ;
|c 24 cm.
|
440 |
# |
# |
|a McGraw-Hill series in marketing
|
504 |
# |
# |
|a Includes bibliographical references.
|
650 |
# |
# |
|a Marketing
|x Case studies.
|
650 |
# |
# |
|a Marketing
|x Problems, exercises, etc.
|
700 |
# |
# |
|a Claxton, John D.
|
700 |
# |
# |
|a Lovelock, Christopher H.
|
700 |
# |
# |
|a Weinberg, Charles B.
|
992 |
# |
# |
|a 20460
|
994 |
# |
# |
|a DLU
|
900 |
# |
# |
|a True
|
911 |
# |
# |
|a Lê Thị Mạnh Xuân
|
925 |
# |
# |
|a G
|
926 |
# |
# |
|a A
|
927 |
# |
# |
|a SH
|
980 |
# |
# |
|a Thư viện Trường Đại học Đà Lạt
|