Lateral marketing : new techniques for finding breakthrough ideas /

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Lateral marketing : new techniques for finding breakthrough ideas /

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Bibliografski detalji
Glavni autor:	Kotler, Philip.
Daljnji autori:	Trias de Bes, Fernando, 1967-
Format:	Sách giấy
Izdano:	Hoboken, NJ : Wiley, 2003.
Teme:	Marketing > Management.
Online pristup:	Table of contents Contributor biographical information Publisher description
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

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