Lateral marketing : new techniques for finding breakthrough ideas /

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Lateral marketing : new techniques for finding breakthrough ideas /

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书目详细资料
主要作者:	Kotler, Philip.
其他作者:	Trias de Bes, Fernando, 1967-
格式:	Sách giấy
出版:	Hoboken, NJ : Wiley, 2003.
主题:	Marketing > Management.
在线阅读:	Table of contents Contributor biographical information Publisher description
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