Giáo trình marketing căn bản

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Giáo trình marketing căn bản

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Giới thiệu những vấn đề cơ bản về Marketing. Ảnh hưởng của môi trường đến hoạt động Marketing. Khái niệm phân đoạn thị trường, thị trường mục tiêu, định vị sản phẩm, hành vi khách hàng. Các quyết định về sản phẩm và giá cả. Chiến lươ...

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Opis bibliograficzny
1. autor:	Nguyễn Thượng Thái
Format:	Książka
Język:	Vietnamese
Wydane:	H. Thông tin và Truyền thông 2010
Hasła przedmiotowe:	Quản trị kinh doanh
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

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