Giáo trình marketing căn bản

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Giáo trình marketing căn bản

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Giới thiệu những vấn đề cơ bản về Marketing. Ảnh hưởng của môi trường đến hoạt động Marketing. Khái niệm phân đoạn thị trường, thị trường mục tiêu, định vị sản phẩm, hành vi khách hàng. Các quyết định về sản phẩm và giá cả. Chiến lươ...

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Détails bibliographiques
Auteur principal:	Nguyễn Thượng Thái
Format:	Livre
Langue:	Vietnamese
Publié:	H. Thông tin và Truyền thông 2010
Sujets:	Quản trị kinh doanh
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

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