Giáo trình marketing căn bản

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Giáo trình marketing căn bản

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Giới thiệu những vấn đề cơ bản về Marketing. Ảnh hưởng của môi trường đến hoạt động Marketing. Khái niệm phân đoạn thị trường, thị trường mục tiêu, định vị sản phẩm, hành vi khách hàng. Các quyết định về sản phẩm và giá cả. Chiến lươ...

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书目详细资料
主要作者:	Nguyễn Thượng Thái
格式:	图书
语言:	Vietnamese
出版:	H. Thông tin và Truyền thông 2010
主题:	Quản trị kinh doanh
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

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