Marketing dịch vụ hiện đại : Lý thuyết và tình huống ứng dụng của các công ty Việt Nam

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Marketing dịch vụ hiện đại : Lý thuyết và tình huống ứng dụng của các công ty Việt Nam

Sách trình bày các khái niệm và đặc điểm của marketing dịch vụ, cách thiết kế và quản trị dịch vụ, định giá, phân phối, truyền thông và quản trị nguồn nhân lực trong doanh nghiệp dịch vụ. Nội dung kết hợp lý thuyết và tình huống thực tiễn...

সম্পূর্ণ বিবরণ

সংরক্ষণ করুন:

গ্রন্থ-পঞ্জীর বিবরন
প্রধান লেখক:	Lưu Đan Thọ
অন্যান্য লেখক:	Tôn Thất Hoàng Hải, Cao Minh Nhựt
বিন্যাস:	গ্রন্থ
ভাষা:	Vietnamese
প্রকাশিত:	H. Tài chính 2016
বিষয়গুলি:	Quản trị kinh doanh
ট্যাগগুলো:	ট্যাগ যুক্ত করুন কোনো ট্যাগ নেই, প্রথমজন হিসাবে ট্যাগ করুন!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

অনুরূপ উপাদানগুলি

Marketing dịch vụ : Một quan điểm điểm tương tác = Services marketing : An interactive approach
অনুযায়ী: Fisk, Raymond P.
প্রকাশিত: (2017)

Quản trị chiến lược marketing dịch vụ = Services marketing
প্রকাশিত: (2023)

Quản trị vận hành marketing dịch vụ = Services marketing
প্রকাশিত: (2023)

Thương mại điện tử hiện đại : Lý thuyết và tình huống thực hành ứng dụng của các công ty Việt Nam
অনুযায়ী: Lưu Đan Thọ
প্রকাশিত: (2015)

Quản trị kinh doanh dịch vụ từ góc nhìn marketing
অনুযায়ী: Hà Nam Khánh Giao
প্রকাশিত: (2019)

Xây dựng chính sách Marketing cho các dịch vụ ứng dụng công nghệ 3G tại công ty Thông tin Di động
অনুযায়ী: Nguyễn Thị Thu, Hằng
প্রকাশিত: (2014)

Nghiên cứu khoa học marketing : Ứng dụng mô hình cấu trúc tuyến tính SEM
অনুযায়ী: Nguyễn Đình Thọ
প্রকাশিত: (2011)

Marketing đương đại = Principles of contemporary marketing
অনুযায়ী: Kurtz, David
প্রকাশিত: (2017)

Chiến lược marketing hiện đại từ thực tiễn thương trường
অনুযায়ী: Bùi Thị Hải Yến
প্রকাশিত: (2014)

Quản trị sản xuất và dịch vụ : Lý thuyết và bài tập
অনুযায়ী: Đồng Thị Thanh Phương
প্রকাশিত: (2011)

Marketing công nghiệp = Industrial marketing
অনুযায়ী: Haas, Robert W.
প্রকাশিত: (2014)

Kinh doanh dịch vụ tại Việt Nam : Tự tay vận hành hoạt động marketing của bạn
অনুযায়ী: Nguyễn Thị Hoàng Yến
প্রকাশিত: (2024)

Marketing hiện đại
অনুযায়ী: Lưu, Đan Thọ
প্রকাশিত: (2015)

Marketing công nghiệp : Phục vụ khách hàng là các tổ chức
অনুযায়ী: Hà Nam Khánh Giao
প্রকাশিত: (2004)

Nguyên lý marketing
অনুযায়ী: Nguyễn Thị Mai Trang
প্রকাশিত: (2009)

Thuật marketing = Marketing
অনুযায়ী: Tracy, Brian
প্রকাশিত: (2017)

Thuật marketing = Marketing
অনুযায়ী: Tracy, Brian
প্রকাশিত: (2018)

Marketing truyền miệng = Word of mouth marketing : cách nhanh nhất để thuyết phục người dùng biết về sản phẩm của bạn
অনুযায়ী: Sernovitz, Andy
প্রকাশিত: (2019)

Quản trị marketing marketing để chiến thắng
অনুযায়ী: Hà Nam Khánh Giao
প্রকাশিত: (2004)

Word of mouth marketing : Marketing truyền miệng là cách nhanh nhất để thuyết phục người dùng biết về sản phẩm của bạn
অনুযায়ী: Sernovitz, Andy
প্রকাশিত: (2013)

Word of mouth marketing : Marketing truyền miệng là cách nhanh nhất để thuyết phục người dùng biết về sản phẩm của bạn
অনুযায়ী: Sernovitz, Andy
প্রকাশিত: (2017)

Nghiên cứu chiến lược marketing dịch vụ du lịch của Công ty Cổ phần Thương mại dịch vụ và Du lịch Thái Bình Dương
অনুযায়ী: Trần Mai, Loan
প্রকাশিত: (2018)

Marketing qua email = Email marketing
অনুযায়ী: Jenkins, Simms
প্রকাশিত: (2012)

Nghiên cứu Marketing = Marketing research
অনুযায়ী: Luck, David J
প্রকাশিত: (2009)

Marketing quốc tế = International marketing
প্রকাশিত: (2014)

Marketing quốc tế = Internation marketing
অনুযায়ী: Cateora, Philip R.
প্রকাশিত: (2015)

Marketing plan : Bản phác thảo kế hoạch marketing
প্রকাশিত: (2019)

Principles of marketing
অনুযায়ী: Kotler, Philip T.
প্রকাশিত: (2018)

International marketing
অনুযায়ী: Cateora, Philip R.
প্রকাশিত: (2005)

Principles of marketing
অনুযায়ী: Kotler, Philip
প্রকাশিত: (2001)

Visual marketing
অনুযায়ী: Sheridan, Marcus
প্রকাশিত: (2024)

Quản trị học trong xu thế hội nhập (những vấn đề cốt yếu của quản lý - essentials of management)
অনুযায়ী: Lưu, Đan Thọ
প্রকাশিত: (2014)

Quản trị marketing = Marketing management : Dành cho sinh viên đại học, cao học, MBA, CEO, CMO
অনুযায়ী: Nguyễn Văn Dung
প্রকাশিত: (2012)

Marketing trong quản trị kinh doanh /
অনুযায়ী: Trương Đình Chiến
প্রকাশিত: (1998)

Marketing trực tiếp tại công ty cổ phần Logistics cảng Đà Nẵng
অনুযায়ী: Trần Anh, Trí
প্রকাশিত: (2014)

Marketing định hướng vào khách hàng
অনুযায়ী: Chaston, Ian
প্রকাশিত: (1999)

101 kỹ xảo marketing = 101 marketing teachniques
অনুযায়ী: Hoàng Minh Đức
প্রকাশিত: (2011)

Thiết kế & quản lý truyền thông Marketing = Marketing communication & design management
অনুযায়ী: Nguyễn Văn Dung
প্রকাশিত: (2010)

Marketing ngân hàng
অনুযায়ী: Trịnh Quốc Trung
প্রকাশিত: (2009)

Marketing quốc tế
অনুযায়ী: Trần Minh Đạo
প্রকাশিত: (2012)

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