Marketing dịch vụ hiện đại : Lý thuyết và tình huống ứng dụng của các công ty Việt Nam

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Marketing dịch vụ hiện đại : Lý thuyết và tình huống ứng dụng của các công ty Việt Nam

Sách trình bày các khái niệm và đặc điểm của marketing dịch vụ, cách thiết kế và quản trị dịch vụ, định giá, phân phối, truyền thông và quản trị nguồn nhân lực trong doanh nghiệp dịch vụ. Nội dung kết hợp lý thuyết và tình huống thực tiễn...

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Bibliographic Details
Main Author:	Lưu Đan Thọ
Other Authors:	Tôn Thất Hoàng Hải, Cao Minh Nhựt
Format:	Book
Language:	Vietnamese
Published:	H. Tài chính 2016
Subjects:	Quản trị kinh doanh
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Thư viện Trường Đại học Nam Cần Thơ

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