Customer service for hospitality and tourism
Chapters cover important topics such as the financial and behavioural consequences of customer service, consumer trends influencing service, developing and maintaining a service culture, managing service encounters, the importance of market research, building and maintaining customer relationships,...
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| Auteur principal: | |
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| Format: | Livre |
| Langue: | Vietnamese |
| Publié: |
Woodeaton, Oxford
Goodfellow
2013
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| Édition: | 2 nd. |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
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| Résumé: | Chapters cover important topics such as the financial and behavioural consequences of customer service, consumer trends influencing service, developing and maintaining a service culture, managing service encounters, the importance of market research, building and maintaining customer relationships, providing customer service through the servicescape, the impact of technology on customer service, the importance of service recovery, and promoting customer service internally and externally. |
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| Description matérielle: | viii, 296 p. ill. 25cm |
| ISBN: | 9781911396468 |