Relationship selling

Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive...

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Détails bibliographiques
Auteur principal: Johnston, Mark W.
Autres auteurs: Marshall, Greg W.
Format: Livre
Langue:Vietnamese
Publié: New York, NY McGraw-Hill/Irwin 2008
Édition:2nd ed.
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Thư viện lưu trữ: Thư viện Trường Đại học Nam Cần Thơ