Relationship selling
Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive...
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| Tác giả chính: | |
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| Tác giả khác: | |
| Định dạng: | Sách |
| Ngôn ngữ: | Vietnamese |
| Được phát hành: |
New York, NY
McGraw-Hill/Irwin
2008
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| Phiên bản: | 2nd ed. |
| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
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| LEADER | 01378nam a22002297a 4500 | ||
|---|---|---|---|
| 001 | NCT_79157 | ||
| 008 | 200428b xxu||||| |||| 00| 0 vie d | ||
| 999 | |c 3868 |d 3868 | ||
| 020 | |a 9780073529813 | ||
| 082 | 0 | 4 | |2 23rd ed. |a 658.85 |b J73 |
| 100 | 1 | |a Johnston, Mark W. | |
| 245 | 1 | 0 | |a Relationship selling |c Mark W. Johnston, Greg W. Marshall |
| 250 | |a 2nd ed. | ||
| 260 | |a New York, NY |b McGraw-Hill/Irwin |c 2008 | ||
| 300 | |a xxvii, 446 p. |b ill. |c 26cm | ||
| 504 | |a Includes bibliographical references and indexes | ||
| 520 | 3 | |a Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike. | |
| 653 | |a Quan hệ công chúng | ||
| 700 | 1 | |a Marshall, Greg W. | |
| 942 | |2 ddc |c BK | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_850000000000000_J73 |7 0 |9 19498 |a 000001 |b 000001 |d 2020-04-28 |o 658.85 J73 |p MD.17111 |r 2020-04-28 |w 2020-04-28 |y BK | ||
| 980 | |a Thư viện Trường Đại học Nam Cần Thơ | ||