Relationship selling
Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive...
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | Vietnamese |
| Published: |
New York, NY
McGraw-Hill/Irwin
2008
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| Edition: | 2nd ed. |
| Subjects: | |
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| Institutions: | Thư viện Trường Đại học Nam Cần Thơ |
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| Summary: | Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike. |
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| Physical Description: | xxvii, 446 p. ill. 26cm |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 9780073529813 |