Relationship selling

Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive...

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Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Johnston, Mark W.
Άλλοι συγγραφείς: Marshall, Greg W.
Μορφή: Βιβλίο
Γλώσσα:Vietnamese
Έκδοση: New York, NY McGraw-Hill/Irwin 2008
Έκδοση:2nd ed.
Θέματα:
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Thư viện lưu trữ: Thư viện Trường Đại học Nam Cần Thơ
Περιγραφή
Περίληψη:Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike.
Φυσική περιγραφή:xxvii, 446 p. ill. 26cm
Βιβλιογραφία:Includes bibliographical references and indexes
ISBN:9780073529813