Relationship selling

Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive...

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Bibliographic Details
Main Author:	Johnston, Mark W.
Other Authors:	Marshall, Greg W.
Format:	Book
Language:	Vietnamese
Published:	New York, NY McGraw-Hill/Irwin 2008
Edition:	2nd ed.
Subjects:	Quan hệ công chúng
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