Relationship selling

Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive...

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Detalhes bibliográficos
Autor principal:	Johnston, Mark W.
Outros Autores:	Marshall, Greg W.
Formato:	Livro
Idioma:	Vietnamese
Publicado em:	New York, NY McGraw-Hill/Irwin 2008
Edição:	2nd ed.
Assuntos:	Quan hệ công chúng
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