Relationship marketing a consumer experience approach
Includes bibliographical references and index; Origins and history of relationship marketing -- Relationship marketing hemes -- Customer retention and loyalty -- Relationship marketing: a change in perspective? -- Frameworks for analysing the consumer experience -- Consumer resources: use and integr...
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| Hovedforfatter: | |
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| Andre forfattere: | |
| Format: | Bog |
| Sprog: | Undetermined |
| Udgivet: |
Los Angeles
SAGE
2010
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| Fag: | |
| Online adgang: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=21271 |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
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| LEADER | 01286nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | TDMU_21271 | ||
| 008 | 210410s9999 xx 000 0 und d | ||
| 082 | |a 658.812 | ||
| 090 | |b B109 | ||
| 100 | |a Baron, Steve | ||
| 245 | 0 | |a Relationship marketing | |
| 245 | 2 | |b a consumer experience approach | |
| 245 | 0 | |c Steve Baron, Tony Conway, Gary C. Warnaby | |
| 260 | |a Los Angeles | ||
| 260 | |b SAGE | ||
| 260 | |c 2010 | ||
| 300 | |a viii, 202 p. | ||
| 520 | |a Includes bibliographical references and index; Origins and history of relationship marketing -- Relationship marketing hemes -- Customer retention and loyalty -- Relationship marketing: a change in perspective? -- Frameworks for analysing the consumer experience -- Consumer resources: use and integration -- Introducing consumer experience modelling -- Consumer experience modelling: value enhancers and inhibitors -- Communities within 'experiential networks' -- Social networks: C2C exchanges and relationships -- Issues for the future | ||
| 650 | |a Relationship marketing; Customer relations; Marketing mối quan hệ; Quan hệ khách hàng | ||
| 700 | |a Conway, A | ||
| 856 | |u http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=21271 | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Thủ Dầu Một | ||