Relationship marketing

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Relationship marketing a consumer experience approach

Includes bibliographical references and index; Origins and history of relationship marketing -- Relationship marketing hemes -- Customer retention and loyalty -- Relationship marketing: a change in perspective? -- Frameworks for analysing the consumer experience -- Consumer resources: use and integr...

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Dades bibliogràfiques
Autor principal:	Baron, Steve
Altres autors:	Conway, A
Format:	Llibre
Idioma:	Undetermined
Publicat:	Los Angeles SAGE 2010
Matèries:	Relationship marketing; Customer relations; Marketing mối quan hệ; Quan hệ khách hàng
Accés en línia:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=21271
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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