Relationship marketing a consumer experience approach

Includes bibliographical references and index; Origins and history of relationship marketing -- Relationship marketing hemes -- Customer retention and loyalty -- Relationship marketing: a change in perspective? -- Frameworks for analysing the consumer experience -- Consumer resources: use and integr...

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Bibliografske podrobnosti
Glavni avtor: Baron, Steve
Drugi avtorji: Conway, A
Format: Knjiga
Jezik:Undetermined
Izdano: Los Angeles SAGE 2010
Teme:
Online dostop:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=21271
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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