Relationship marketing

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Relationship marketing a consumer experience approach

Includes bibliographical references and index; Origins and history of relationship marketing -- Relationship marketing hemes -- Customer retention and loyalty -- Relationship marketing: a change in perspective? -- Frameworks for analysing the consumer experience -- Consumer resources: use and integr...

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Αποθηκεύτηκε σε:

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Baron, Steve
Άλλοι συγγραφείς:	Conway, A
Μορφή:	Βιβλίο
Γλώσσα:	Undetermined
Έκδοση:	Los Angeles SAGE 2010
Θέματα:	Relationship marketing; Customer relations; Marketing mối quan hệ; Quan hệ khách hàng
Διαθέσιμο Online:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=21271
Ετικέτες:	Προσθήκη ετικέτας Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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