Relationship marketing a consumer experience approach
Includes bibliographical references and index; Origins and history of relationship marketing -- Relationship marketing hemes -- Customer retention and loyalty -- Relationship marketing: a change in perspective? -- Frameworks for analysing the consumer experience -- Consumer resources: use and integr...
Guardat en:
| Autor principal: | |
|---|---|
| Altres autors: | |
| Format: | Llibre |
| Idioma: | Undetermined |
| Publicat: |
Los Angeles
SAGE
2010
|
| Matèries: | |
| Accés en línia: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=21271 |
| Etiquetes: |
Afegir etiqueta
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
|---|
Sigues el primer a deixar un comentari!