Relationship marketing

Relationship marketing a consumer experience approach

Includes bibliographical references and index; Origins and history of relationship marketing -- Relationship marketing hemes -- Customer retention and loyalty -- Relationship marketing: a change in perspective? -- Frameworks for analysing the consumer experience -- Consumer resources: use and integr...

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Bibliografski detalji
Glavni autor: Baron, Steve
Daljnji autori: Conway, A
Format: Knjiga
Jezik:Undetermined
Izdano: Los Angeles SAGE 2010
Teme:
Relationship marketing; Customer relations; Marketing mối quan hệ; Quan hệ khách hàng
Online pristup:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=21271
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Opis
Sažetak:Includes bibliographical references and index; Origins and history of relationship marketing -- Relationship marketing hemes -- Customer retention and loyalty -- Relationship marketing: a change in perspective? -- Frameworks for analysing the consumer experience -- Consumer resources: use and integration -- Introducing consumer experience modelling -- Consumer experience modelling: value enhancers and inhibitors -- Communities within 'experiential networks' -- Social networks: C2C exchanges and relationships -- Issues for the future
Opis:viii, 202 p.

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