Relationship marketing

Relationship marketing a consumer experience approach

Includes bibliographical references and index; Origins and history of relationship marketing -- Relationship marketing hemes -- Customer retention and loyalty -- Relationship marketing: a change in perspective? -- Frameworks for analysing the consumer experience -- Consumer resources: use and integr...

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Detalhes bibliográficos
Autor principal: Baron, Steve
Outros Autores: Conway, A
Formato: Livro
Idioma:Undetermined
Publicado em: Los Angeles SAGE 2010
Assuntos:
Relationship marketing; Customer relations; Marketing mối quan hệ; Quan hệ khách hàng
Acesso em linha:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=21271
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Thủ Dầu Một
Descrição
Resumo:Includes bibliographical references and index; Origins and history of relationship marketing -- Relationship marketing hemes -- Customer retention and loyalty -- Relationship marketing: a change in perspective? -- Frameworks for analysing the consumer experience -- Consumer resources: use and integration -- Introducing consumer experience modelling -- Consumer experience modelling: value enhancers and inhibitors -- Communities within 'experiential networks' -- Social networks: C2C exchanges and relationships -- Issues for the future
Descrição Física:viii, 202 p.

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