Services marketing

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Services marketing

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Includes bibliographical references and index;

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書誌詳細
第一著者:	Bateson, John E. G
その他の著者:	Hoffman, K. Douglas
フォーマット:	図書
言語:	Undetermined
出版事項:	South-Western Cengage 2011
主題:	Customer services > Marketing; Dịch vụ khách hàng > Tiếp thị; Customer services > Management; Dịch vụ khách hàng > Quản lý; Service industries > Marketing; Service industries > Management; Công nghiệp dịch vụ > Tiếp thị; Công nghiệp dịch vụ > Quản lý
オンライン･アクセス:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=24518
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một


LEADER	01109nam a2200217Ia 4500
001	TDMU_24518
008	210410s9999 xx 000 0 und d
082			\|a 658.8
090			\|b B110
100			\|a Bateson, John E. G
245		0	\|a Services marketing
245		0	\|c John E. G. Bateson, K. Douglas Hoffman
260			\|a South-Western
260			\|b Cengage
260			\|c 2011
300			\|a xvii, 468 p.
520			\|a Includes bibliographical references and index; \|g Part 1. \|t An overview of services marketing -- \|g Part 2. \|t The tactical services marketing -- \|g Part 3. \|t Implementing successful service strategies; KT134
650			\|a Customer services \|x Marketing; Dịch vụ khách hàng \|x Tiếp thị; Customer services \|x Management; Dịch vụ khách hàng \|x Quản lý; Service industries \|x Marketing; Service industries \|x Management; Công nghiệp dịch vụ \|x Tiếp thị; Công nghiệp dịch vụ \|x Quản lý
700			\|a Hoffman, K. Douglas
856			\|u http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=24518
980			\|a Trung tâm Học liệu Trường Đại học Thủ Dầu Một